One of the key challenges for any organization, public or private, is making sure that everyone understands and buys into the direction of the organization. The risk is that without a clear vision and plan individuals may develop their own priorities and actually prevent you from getting where you need to be.
Part of getting everyone on board is creating a strategic plan complete with your department’s values, vision, and mission. Then, there’s the challenge of bringing these principles to life in a meaningful way that people can relate to. This two-day course will help you focus on your objectives and be able to describe what you want to do and get people going where you want them to go.
This course is designed to combine proven-by-practice methods with new insights and ideas from a wide range of current strategic thinking. By attending this dynamic workshop you will acquire a tool set which will help you to help you deal with your unique challenges and get direction on analytical and organizational approaches.
How You Will Benefit
- Identify strategic planning issues in order to develop a unique competitive advantage
- Learn key analytical and conceptual approaches to expand your understanding of the marketplace
- Align your organization with your strategic planning goals by integrating strategy, objectives, metrics, and performance
- Identify evolving strategic patterns and generate ideas on how they can be applied to your organization
- Incorporate customer needs into your strategic planning
- Use a case study to examine the strategic planning process
- Determine the best approach to effectively implement your strategic planning
What You Will Cover
Strategic Planning Principle
- Determining a frame of reference for strategic planning concepts
- Schools of thought in strategic planning
- The evolution of strategy
An Overview of the Strategic Planning Process
- Basic elements of strategic planning
- Developing and managing the strategy formation process
Understanding Your Organization’s Mission
- Your organization’s core values
- Creating an inspiring mission statement for your own organization
Assessing the External Environment
- Identifying macro and micro factors
- Responding to changes in the environment
- The I/P (Importance/Performance) matrix as a competitive tool
Understanding Your Internal Environment
- How to become a high-performing organization
- Financial elements of developing strategy
Formulating Your Strategic Planning
- Data synthesis
- SWOT analysis
Competitive Strategic Planning
- Defining your competitive advantage
- The product/industry/life-cycle curve
- Understanding mega patterns
Ensuring Strategic Alignment
- Creating organizational accountability
- How to translate the grand design into well-executed strategic planning
Strategic Planning Execution
- Key building blocks
- Learning the three core processes
- Understanding resource allocation and strategy formation
A Strategic Planning Process
- Determining the best processes for your organization